How To Find & Leverage Your Big Why

with J. Nichole Smith

HOW TO CRAFT YOUR BRAND STATEMENT WORKSHEET

J. Nichole Smith

Nic is total ‘madness’. Her marketing strategy brain is about big ideas, powerful connections, clever sales psychology, and branding. She’s one of the pet industry’s best creative directors, graphic designers, and commercial photographers. She loves digging deep into the psychology of human happiness and the complex ways entrepreneurs can access peak performance through mindset.


She believes there is no point in building a successful business if it eats up your life, so she advocates keeping an eye on freedom and fulfillment while building a brand that matters (instead of just a busy business). Nic is an artist at heart and feels alive in the messy, chaos of the creative process.

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